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Industry & Strategy

Coast Technology Packs Major Release Across the Stealth AI Suite for RV, Marine, and Powersports Dealers

A cross-product release brings Stealth Engage, an updated Stealth CRM, Collections inside Stealth Inventory, Stealth NextGen websites, and the Syla AI Guide to RV, marine, and powersports dealers. MANDEVILLE, LA — May 4, 2026 — Coast Technology I, LLC, the company behind the Stealth AI Suite for RV, marine, and powersports dealers, today released a major cross-product update spanning five products across its platform. The release lands at a moment when the broader dealership technology industry is racing to assemble what Coast Technology has spent six years building: a single platform where the website, the data, the CRM, the email, and the advertising all work together. Recent consolidation in automotive technology, including Cox Automotive’s agreement to acquire Fullpath, signals that the unified-platform thesis is now widely accepted across the industry. “We’ve been building this for six years, and the rest of the industry is finally catching up to the idea,” said Rich DeLancey, Chief Information Officer of Coast Technology. “Our dealers don’t have to wait for consolidation to get a unified platform. They already have one, and today it’s bigger and more capable than it’s ever been.” What’s new across the Stealth AI Suite One platform, one shopper profile, one data layer Today’s RV, marine, and powersports dealers typically run their businesses across five to seven separate vendors that don’t share a shopper profile or talk to each other. The Stealth AI Suite was built as one platform from the start. Every product, from Stealth Web and Syla to Stealth CDXP, Stealth CRM, Stealth Inventory, Stealth DSP, Stealth SEO, and Stealth Data, shares the same data layer. “A shopper visits the website, chats with Syla, gets a personalized email, texts the dealer back, and walks onto the sales floor already known,” said Liz Martin, Chief Marketing Officer of Coast Technology.

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Industry & Strategy

COAST TECHNOLOGY WINS PRESTIGIOUS AWARD FOR INNOVATION IN NEW/EMERGING/EXPERIMENTAL MEDIA

MANDEVILLE, LA — [April 15, 2025] — Coast Technology is proud to announce it has been awarded the prestigious Planning and Buying Award in the New/Emerging/Experimental Media category for its innovative Curtis Trailer CTV campaign, created for CurtisTrailer Sales. The Planning and Buying Awards recognize excellence in media strategy, innovation, and effectiveness. Coast Technology’s win places it alongside top-tier brands and agencies recognized this year — including, T-Mobile, Mediahub for Netflix, Starcom for Best Buy, andLa-Z-Boy — showcasing the firm’s capability to compete and lead at the highest level in the media industry. The winning campaign exemplified Coast Technology’s strategic and data-driven approach to media planning, leveraging Connected TV (CTV) to maximize engagement, conversions, and ROI. By targeting high-impact morning news programming like Fox & Friends and Morning Joe, the campaign achieved 35% to 40% higher conversion rates compared to standard placements. ‍Engagement soared even higher during live sports content, where the campaign drove a 35.4% conversion rate, with select events reaching up to 42% audience engagement. Coast Technology’s optimization of budget distribution and multi-network exposure contributed to an 85% increase in conversions, underscoring the impact of smart, experimental media buying. “We’re honored to receive the Planning and Buying Award,” said Rich DeLancey, CIO and Co-Founder of Coast Technology. “This recognition validates our commitment to results-driven strategy, advanced data integration, and fearless experimentation in emerging media spaces.” View the full list of winners and finalists here: MediaPost’s Planning and Buying Awards 2025 ‍Campaign Credits‍Kim Hutton – Sr. Account Manager, Coast TechnologyArthur Elwin – Sr. Programmatic Specialist, Coast TechnologyChristian Maher – Division Director, Data and Development, Coast TechnologyRich DeLancey – CIO / Co-Founder, Coast Technology ‍Contact InformationLiz MartinChief Marketing Officer, Coast Technology

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Marine

Coast Technology Packs Major Release Across the Stealth AI Suite for RV, Marine, and Powersports Dealers

A cross-product release brings Stealth Engage, an updated Stealth CRM, Collections inside Stealth Inventory, Stealth NextGen websites, and the Syla AI Guide to RV, marine, and powersports dealers. MANDEVILLE, LA — May 4, 2026 — Coast Technology I, LLC, the company behind the Stealth AI Suite for RV, marine, and powersports dealers, today released a major cross-product update spanning five products across its platform. The release lands at a moment when the broader dealership technology industry is racing to assemble what Coast Technology has spent six years building: a single platform where the website, the data, the CRM, the email, and the advertising all work together. Recent consolidation in automotive technology, including Cox Automotive’s agreement to acquire Fullpath, signals that the unified-platform thesis is now widely accepted across the industry. “We’ve been building this for six years, and the rest of the industry is finally catching up to the idea,” said Rich DeLancey, Chief Information Officer of Coast Technology. “Our dealers don’t have to wait for consolidation to get a unified platform. They already have one, and today it’s bigger and more capable than it’s ever been.” What’s new across the Stealth AI Suite One platform, one shopper profile, one data layer Today’s RV, marine, and powersports dealers typically run their businesses across five to seven separate vendors that don’t share a shopper profile or talk to each other. The Stealth AI Suite was built as one platform from the start. Every product, from Stealth Web and Syla to Stealth CDXP, Stealth CRM, Stealth Inventory, Stealth DSP, Stealth SEO, and Stealth Data, shares the same data layer. “A shopper visits the website, chats with Syla, gets a personalized email, texts the dealer back, and walks onto the sales floor already known,” said Liz Martin, Chief Marketing Officer of Coast Technology.

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Company News

COAST TECHNOLOGY WINS PRESTIGIOUS AWARD FOR INNOVATION IN NEW/EMERGING/EXPERIMENTAL MEDIA

MANDEVILLE, LA — [April 15, 2025] — Coast Technology is proud to announce it has been awarded the prestigious Planning and Buying Award in the New/Emerging/Experimental Media category for its innovative Curtis Trailer CTV campaign, created for CurtisTrailer Sales. The Planning and Buying Awards recognize excellence in media strategy, innovation, and effectiveness. Coast Technology’s win places it alongside top-tier brands and agencies recognized this year — including, T-Mobile, Mediahub for Netflix, Starcom for Best Buy, andLa-Z-Boy — showcasing the firm’s capability to compete and lead at the highest level in the media industry. The winning campaign exemplified Coast Technology’s strategic and data-driven approach to media planning, leveraging Connected TV (CTV) to maximize engagement, conversions, and ROI. By targeting high-impact morning news programming like Fox & Friends and Morning Joe, the campaign achieved 35% to 40% higher conversion rates compared to standard placements. ‍Engagement soared even higher during live sports content, where the campaign drove a 35.4% conversion rate, with select events reaching up to 42% audience engagement. Coast Technology’s optimization of budget distribution and multi-network exposure contributed to an 85% increase in conversions, underscoring the impact of smart, experimental media buying. “We’re honored to receive the Planning and Buying Award,” said Rich DeLancey, CIO and Co-Founder of Coast Technology. “This recognition validates our commitment to results-driven strategy, advanced data integration, and fearless experimentation in emerging media spaces.” View the full list of winners and finalists here: MediaPost’s Planning and Buying Awards 2025 ‍Campaign Credits‍Kim Hutton – Sr. Account Manager, Coast TechnologyArthur Elwin – Sr. Programmatic Specialist, Coast TechnologyChristian Maher – Division Director, Data and Development, Coast TechnologyRich DeLancey – CIO / Co-Founder, Coast Technology ‍Contact InformationLiz MartinChief Marketing Officer, Coast Technology

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