with Industry Intelligence
Coast Technology Packs Major Release Across the Stealth AI Suite for RV, Marine, and Powersports Dealers
A cross-product release brings Stealth Engage, an updated Stealth CRM, Collections inside Stealth Inventory, Stealth NextGen websites, and the Syla AI Guide to RV, marine, and powersports dealers. MANDEVILLE, LA — May 4, 2026 — Coast Technology I, LLC, the company behind the Stealth AI Suite for RV, marine, and powersports dealers, today released a major cross-product update spanning five products across its platform. The release lands at a moment when the broader dealership technology industry is racing to assemble what Coast Technology has spent six years building: a single platform where the website, the data, the CRM, the email, and the advertising all work together. Recent consolidation in automotive technology, including Cox Automotive’s agreement to acquire Fullpath, signals that the unified-platform thesis is now widely accepted across the industry. “We’ve been building this for six years, and the rest of the industry is finally catching up to the idea,” said Rich DeLancey, Chief Information Officer of Coast Technology. “Our dealers don’t have to wait for consolidation to get a unified platform. They already have one, and today it’s bigger and more capable than it’s ever been.” What’s new across the Stealth AI Suite One platform, one shopper profile, one data layer Today’s RV, marine, and powersports dealers typically run their businesses across five to seven separate vendors that don’t share a shopper profile or talk to each other. The Stealth AI Suite was built as one platform from the start. Every product, from Stealth Web and Syla to Stealth CDXP, Stealth CRM, Stealth Inventory, Stealth DSP, Stealth SEO, and Stealth Data, shares the same data layer. “A shopper visits the website, chats with Syla, gets a personalized email, texts the dealer back, and walks onto the sales floor already known,” said Liz Martin, Chief Marketing Officer of Coast Technology.
The Attribution Gap: What Your CRM Can’t See
What Happens Before the Walk-In, the Form Fill, and the Facebook Click CTV advertising doesn’t get a last click. It doesn’t get a form fill. By the time your CRM sees the lead, CTV’s job is already done. Here’s a scenario that plays out at dealerships every single month: A customer walks into your showroom on a Saturday. The sales manager asks how they heard about you. “Oh, I don’t know — I was just in the area.” The CRM logs it as a walk-in. Advertising gets zero credit. But what if that customer had been served your ads 640 times across 61 streaming channels in the 31 days before they walked in? That’s not hypothetical. That’s a real lead from a real campaign — and without CTV intelligence, the influence is completely invisible. The Attribution Gap Every Dealer Has Last-click attribution is the default model for most CRM platforms. Whatever interaction happened right before the lead came in, that’s what gets the credit. A contact form submission credits “website.” A text message credits your texting platform. A walk-in credits “showroom.” It’s not wrong, exactly. It’s just incomplete. What your CRM can’t see is the weeks of streaming TV, audio, and OTT exposure that conditioned that prospect before they ever took action. And when you can’t see it, you can’t defend it — which means CTV advertising looks like it’s doing nothing, even when it’s doing everything. Here’s what a real month of campaign intelligence revealed for one of our dealer clients: CRM Lead Source What Actually Happened Walk-In (67 prospects) Seen ads 168–640× before entering the store Website Contact Form (24 prospects) Seen ads 58–692× before filling the form Facebook / Social (6 prospects) CTV campaigns ran 4 weeks before the Facebook click Third-Party Lead Sites (12 prospects) Dealer’s
Structured for the Future: How Schema and Quality Score Fuels AEO and GEO
AI doesn’t just find your website, it scores it! It’s not just about showing up anymore, it’s about being understood and trusted. See how schema and content quality drive AI confidence. When AI engines like Google’s Search Gen Engine, ChatGPT, Perplexity, or Gemini decide what to include in an answer, they aren’t only scanning for keywords. They’re evaluating structure, trust, and clarity which signals to them your content is safe to use, factually sound, and contextually rich. In the old world SEO, you optimized for rankings. In the new world of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), you optimize for interpretation and confidence. That confidence comes from two things: Schema markup, which teaches AI what your content means, and Quality Score, which tells AI your content can be trusted. Together, these two core concepts still define how visible and how accurately represented your brand will be in AI-driven search. ———————- From SEO to AEO + GEO: The Next Layer of Visibility Search used to end with a blue link. Now it ends with an answer, and sometimes, if you’re lucky, a link. Expect this space to keep evolving fast and for us to stay on the forefront. AI doesn’t just return search results — it pulls them together into a single, intelligent answer. It chooses which sources to reference, which facts to highlight, and which brands to name. That process is guided by two layers of understanding: Semantic structure (via schema markup) Perceived quality (via content and performance signals) Where SEO got you found, AEO and GEO get you featured. Schema provides the data foundation; Quality Score provides the reputation. Together, they tell AI, “This content is relevant, accurate, and reliable enough to quote.” ———————- Schema: The Language AI Understands Schema markup, the structured data embedded
SEO, AIO, AEO, and GEO: How Stealth’s LLMs.txt Integration Future-Proofs RV, Marine, and Powersports Dealer Websites
The way shoppers discover RVs, boats, and powersports vehicles is shifting from search engines to AI-driven answers and generative recommendations. Dealers who adapt to this change now will own tomorrow’s digital marketplace. In this article, we break down the new language of visibility—SEO, AIO, AEO, and GEO—and explain how Stealth’s industry-first LLMs.txt integration ensures your dealership stays visible, accurate, and competitive in the AI era.
COAST TECHNOLOGY WINS PRESTIGIOUS AWARD FOR INNOVATION IN NEW/EMERGING/EXPERIMENTAL MEDIA
MANDEVILLE, LA — [April 15, 2025] — Coast Technology is proud to announce it has been awarded the prestigious Planning and Buying Award in the New/Emerging/Experimental Media category for its innovative Curtis Trailer CTV campaign, created for CurtisTrailer Sales. The Planning and Buying Awards recognize excellence in media strategy, innovation, and effectiveness. Coast Technology’s win places it alongside top-tier brands and agencies recognized this year — including, T-Mobile, Mediahub for Netflix, Starcom for Best Buy, andLa-Z-Boy — showcasing the firm’s capability to compete and lead at the highest level in the media industry. The winning campaign exemplified Coast Technology’s strategic and data-driven approach to media planning, leveraging Connected TV (CTV) to maximize engagement, conversions, and ROI. By targeting high-impact morning news programming like Fox & Friends and Morning Joe, the campaign achieved 35% to 40% higher conversion rates compared to standard placements. Engagement soared even higher during live sports content, where the campaign drove a 35.4% conversion rate, with select events reaching up to 42% audience engagement. Coast Technology’s optimization of budget distribution and multi-network exposure contributed to an 85% increase in conversions, underscoring the impact of smart, experimental media buying. “We’re honored to receive the Planning and Buying Award,” said Rich DeLancey, CIO and Co-Founder of Coast Technology. “This recognition validates our commitment to results-driven strategy, advanced data integration, and fearless experimentation in emerging media spaces.” View the full list of winners and finalists here: MediaPost’s Planning and Buying Awards 2025 Campaign CreditsKim Hutton – Sr. Account Manager, Coast TechnologyArthur Elwin – Sr. Programmatic Specialist, Coast TechnologyChristian Maher – Division Director, Data and Development, Coast TechnologyRich DeLancey – CIO / Co-Founder, Coast Technology Contact InformationLiz MartinChief Marketing Officer, Coast Technology
Customer Journey
New ranking factors affecting vehicle inventory pages. Update your schema markup to maintain search visibility.
SYLA Enhancement
Trade-in indicators now detect behavior based on session depth and inventory revisit patterns.
DSP Integration
New audience sync tool for Stealth + Meta. Push BANT-qualified audiences into Facebook instantly.
Social Pulse
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Aug 1
“Just wrapped an AI workshop with 40+ RV dealers. One takeaway? Everyone is underestimating the power of be-back customer tracking.”
July 28
Behind the scenes with the team at Lazy Days RV—record-breaking month using SYLA prioritization.
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Audience over Algorithms
In a world obsessed with platforms and placements, we’re flipping the script. This episode dives into why dealerships and agencies need to focus less on channels—and more on people. From understanding buyer intent to aligning messaging with real behavior, we break down how an audience-first mindset delivers better performance, stronger loyalty, and real ROI. Forget chasing the next ad trend—start speaking directly to the humans behind the data.
