MANDEVILLE, LA — [April 15, 2025] — Coast Technology is proud to announce it has been awarded the prestigious Planning and Buying Award in the New/Emerging/Experimental Media category for its innovative Curtis Trailer CTV campaign, created for CurtisTrailer Sales.
The Planning and Buying Awards recognize excellence in media strategy, innovation, and effectiveness. Coast Technology’s win places it alongside top-tier brands and agencies recognized this year — including, T-Mobile, Mediahub for Netflix, Starcom for Best Buy, and
La-Z-Boy — showcasing the firm’s capability to compete and lead at the highest level in the media industry.
The winning campaign exemplified Coast Technology’s strategic and data-driven approach to media planning, leveraging Connected TV (CTV) to maximize engagement, conversions, and ROI. By targeting high-impact morning news programming like Fox & Friends and Morning Joe, the campaign achieved 35% to 40% higher conversion rates compared to standard placements.
Engagement soared even higher during live sports content, where the campaign drove a 35.4% conversion rate, with select events reaching up to 42% audience engagement. Coast Technology’s optimization of budget distribution and multi-network exposure contributed to an 85% increase in conversions, underscoring the impact of smart, experimental media buying.
“We’re honored to receive the Planning and Buying Award,” said Rich DeLancey, CIO and Co-Founder of Coast Technology. “This recognition validates our commitment to results-driven strategy, advanced data integration, and fearless experimentation in emerging media spaces.”
View the full list of winners and finalists here: MediaPost’s Planning and Buying Awards 2025
Campaign Credits
Kim Hutton – Sr. Account Manager, Coast Technology
Arthur Elwin – Sr. Programmatic Specialist, Coast Technology
Christian Maher – Division Director, Data and Development, Coast Technology
Rich DeLancey – CIO / Co-Founder, Coast Technology
Contact Information
Liz Martin
Chief Marketing Officer, Coast Technology
