AI Search Is Changing Everything. Will Your Dealership Be Found?
The way shoppers discover RVs, boats, and powersports are changing fast. Search isn’t about keywords anymore. It’s about AI-driven conversations, instant answers, and generative recommendations. Instead of scrolling through pages of links, consumers are asking AI for direct answers, and trusting those answers to guide their decisions.
At the same time, over 60% of Google searches already end without a click. As AI-driven, zero-click experiences accelerate, being visible inside the answer itself is what will keep your dealership competitive.
That’s why we’ve integrated Large Language Model (LLM) capability into the Stealth Website Platform, making Coast Technology the first to bring this innovation to RV, marine, and powersports dealers. At the same time, we’ve launched the industry’s first LLMs.txt for dealer websites, giving AI search engines a clear, structured roadmap to your content.
This isn’t just another feature, it’s a competitive advantage that positions your dealership at the center of AI-driven discovery.
Why This Matters for Dealers and Businesses
- Speak the Language of Today’s Shopper
Stealth Sites are designed for natural, AI-driven conversations—guiding shoppers to the right RV, boat, or powersports unit without them ever needing to click around.
Shoppers don’t want to dig through menus. They want to ask:
– “Show me bunkhouse RVs under $60K near me.”
– “What’s the towing capacity of this pontoon boat?”
– “Which side-by-sides are in stock for fall trails?”
- Future-Proof for AI Search and Zero-Click
Search is shifting rapidly toward AI-first, voice-driven, and zero-click results. Stealth’s schema-rich, conversational content keeps your dealership visible at the top even when shoppers don’t click.
- More Engagement, More Conversions
AI-powered content means more VDP views, higher leads, and measurable ROI. We track everything from digital clicks to real-world foot traffic.
- Stay Ahead While Competitors Catch Up
Most dealer sites are still optimizing for yesterday’s SEO rules. Stealth equips you for how shoppers search now and next. Stop Guessing. Start Proving.
SEO, AIO, AEO, and GEO: What’s the Difference?
The new alphabet soup of AI can feel confusing, we’ll help break it down:
- SEO (Search Engine Optimization): It’s the foundation, what we’ve always done, optimizing for Google and Bing to rank higher in traditional organic search results.
- AIO (Artificial Intelligence Optimization): Making your site’s content AI-ready and machine-readable. That means schema, structured data, and AI-friendly conversational formatting so large language models (LLMs) can easily crawl, read, trust, and use your content.
- AEO (Answer Engine Optimization): Here we position your dealership as the source of the answer in AI engines like ChatGPT, Perplexity, and Gemini. Instead of an AI referencing another site, it cites your inventory, your expertise, and your brand directly.
- GEO (Generative Engine Optimization): The next frontier…optimizing for visibility and recommendation inside generative AI experiences. GEO focuses on how your dealership shows up not just as an answer, but as a trusted option within the AI-driven journey.
LLMs.txt: Your Roadmap for AI
The LLMs in LLMs.txt stands for Large Language Models. It’s the same AI engines behind ChatGPT, Perplexity, and Gemini. Just as robots.txt guides Google’s crawlers, LLMs.txt guides these new AI engines to the most accurate, brand-controlled content on your site.
Think of it as the AI-era version of robots.txt, a concise, structured set of “cliff notes” for your website. It’s the backbone of AIO, AEO, and GEO, helping AI search engines understand what your dealership or business offers, which pages to trust, and how to represent your brand correctly inside generative results.
It tells large language models where to find:
- Inventory (new & pre-owned)
- Service, parts, trade, and financing pages
- Specials, events & promotions
- Hours, contact info, and dealer locations
Instead of letting AI guess, you give it a direct map to the content that matters.
A Real Example: Lazydays.com
Lazydays RV, along with all our sites, recently rolled out the most robust LLMs.txt files in the industry, listing everything from inventory categories to service pages and financing resources. This ensures AI tools don’t have to guess, they can reference authoritative, up-to-date dealer-controlled content.
Protecting Your Brand Voice
In the AI era, your brand voice is only as strong as the answers shoppers see. Unlike Google, which crawls your entire site regularly, AI tools don’t scan everything. They often only read a few sections at a time, or worse, pull partial or outdated info from third-party sources.
That’s where LLMs.txt changes the game. It gives AI a clear, structured “map” of your dealership’s most important content: inventory, specials, financing, service, locations, and more.
Instead of leaving it up to chance, you’re controlling the narrative: making sure AI answers are accurate, up-to-date, and coming from your dealership, and not someone else.
Stealth Leads the Way
Coast Technology’s Stealth platform is the first in RV, marine, and powersports to integrate LLMs.txt and AI-driven site capabilities.
With this update, dealers can:
- Ensure AI engines crawl the right content
- Protect against outdated or inaccurate answers from third-party sources
- Capture new streams of high-intent AI-driven traffic
- Stay ahead of a rapidly shifting digital landscape
What’s Next
AI-driven discovery isn’t optional, it’s inevitable. It’s the new front door to your business or dealership. Just as SEO defined the last decade, AIO, AEO, and GEO will define the next.
With Stealth, you don’t just keep up, you lead. Our platform ensures your website is structured for AI, present in answers, and recommended in generative results.
TL;DR
- SEO = Rank on Google in classic search
- AIO = Structure for AI with schema, formatting, and AI-readable content
- AEO = Be the Answer and show up inside AI responses
- GEO = Be the Recommended Choice – your brand as an option to pick
Dealerships that adapt now will be the ones shoppers find first, trust most, and choose fastest.
Your dealership website just got smarter. Way smarter.
Ready to future-proof your dealership’s digital presence?
